By default, all developers receive 25% of the ad revenue generated from their games. This includes all ads within the games and any potential ads on the game page that may be added in the future. Games that integrate Kongregate’s Statistics & Challenges API earn an additional 10%, and games that are offered exclusively on Kongregate’s site earn an additional 15%. Thus, it’s possible for a game to earn 25%, 35%, 40%, or 50% of ad revenue. Note that games sponsored by Kongregate also qualify for this exclusivity bonus, even when they're uploaded elsewhere.